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The
major findings of the study are as follows:
Selection: The
entrepreneurs selected have a varied profile due to the fact
that the selection was made on the basis of merit and not
location or sector. The sample was selected after discussions
with officials of financial institutions. Spread across the
states was not the most important criterion. The outstanding
achievements made by the entrepreneurs made the basis for
their selection.
Profile: It has
been found that most of the entrepreneurs are professionally
qualified individuals with knowledge of perspective avenues to
earn a handsome livelihood. Their entrepreneurial ventures
reflect their interest in the respective field with the
application of their skill and knowledge and a better
co-ordination of operations as a result of their
qualifications. Although most of the entrepreneurs hail from
business families, it has been found that they have ventured
into totally new areas. Instead of managing their family run
business, they have either diversified into related areas or
have taken up a totally new area for operation. Therefore,
they can be termed as first generation entrepreneurs in their
own rights. Most of the entrepreneurs started early in life
that is at the age of 30-35 years.
Investment: The
amount of investment made by the entrepreneurs in their
ventures is also quite significant with an average of more
than Rs 4 crores, partly financed by banks and financial
institutions like NEDFi. The average annual turnover of these
entrepreneurs is over Rs 100 lakhs.
Motivating Factor:
The strong desire to prove themselves rather
than economic compulsion is the driving force behind most of
these entrepreneurs of the region. A keen interest in the
related field, strong business acumen, sufficient knowledge
acquired through observation of the surroundings as well as
educational qualification have led most of these entrepreneurs
to take risk and come out successful in life. Through their
maiden ventures most of them have set examples for the youth
of this region and the nation as well.
Marketability: As
far as the marketability of the products of these
entrepreneurs is concerned, it has been found that most of the
products are marketed within the region. This is due to the
fact that a majority of these units were set up primarily to
fill in the gap that existed in the local markets. However a
few of the entrepreneurs have also found markets for their
products, outside the region and even outside the nation in
places like USA, Bhutan etc. |
